Our Mission
IronThaw exists to publish independent, science-backed reviews and guides on cold plunge tubs, infrared saunas, and red light therapy panels. The home recovery and wellness market is flooded with hype, sponsored "best of" lists, and marketing dressed up as advice. We built IronThaw to be the opposite of that: a place where you can read a review and trust that it wasn't bought.
We do not accept payment for placement, and no brand can pay to be ranked higher in our guides. If a product is mediocre, we say so — even if that product has a generous affiliate program.
What We Cover
IronThaw focuses on three modalities that make up what we call the "recovery stack":
- Cold Plunge: Tubs, chillers, and ice bath setups — from $400 portables to $8,000 chiller-equipped units. See our cold plunge coverage.
- Infrared Sauna: Cabins, barrel saunas, and portable sauna blankets, compared on heat output, wavelength, and build quality. See our infrared sauna coverage.
- Red Light Therapy: Panels and devices evaluated on wavelength (660nm/850nm), irradiance, and real clinical evidence — not marketing claims. See our red light therapy coverage.
How We Make Money
IronThaw is supported primarily through affiliate commissions. When you click a link to a retailer like Plunge, Higher Dose, or Mito Red Light and make a purchase, we may earn a commission at no additional cost to you. This is standard practice for independent review sites and is how we're able to buy, test, and compare products without charging readers a subscription fee.
We disclose this relationship clearly on every page where affiliate links appear. For the full breakdown of which programs we participate in and how commissions work, see our affiliate disclosure.
Editorial Standards
Our editorial process follows a simple rule: we only recommend products we'd actually use ourselves. Concretely, that means:
- Rankings are based on price, build quality, performance, and verified science — never on which brand pays the highest commission.
- We do not accept payment, free products, or any other consideration in exchange for a favorable review or higher ranking.
- When evidence is mixed or a product underperforms its marketing, we say so directly in the review.
- Affiliate relationships are disclosed on every page where they appear, in plain language.
- Guides are updated as new products launch or existing ones change specs, pricing, or availability.
If you ever think we've gotten something wrong or a recommendation doesn't hold up, tell us. We'd rather fix it than defend it.
Contact
Questions, corrections, or partnership inquiries: hello@ironthaw.com
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